My vision
As a freelance graphic designer, I focused on new ideas and crafting unique experiences. I partner with leading brands and innovators of our generation to shape culture. My approach challenges industry standards, embraces new technologies, and leaves a lasting positive impact on myself and others.
Services
Graphic design
Art direction
Identity
Editorial
Photography
Graphic design
Art direction
Identity
Editorial
Photography
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Contact
type@studiomilton.ch
@studiomilton.ch
Purple You Noob,
a music group that explores various genres through a storytelling.
Client Purple You Noob
Year 2024
Role Visual Identity
Project
Purple You Noob (PYN) is a music group whose inspirations span multiple genres, ranging from dark pop to hard wave. The fictional story surrounding the group tells of a day when Earth was invaded by hostile creatures. Humanity fled into space, while the four characters of PYN stayed behind on Earth to continue playing their music.
Purple You Noob (PYN) is a music group whose inspirations span multiple genres, ranging from dark pop to hard wave. The fictional story surrounding the group tells of a day when Earth was invaded by hostile creatures. Humanity fled into space, while the four characters of PYN stayed behind on Earth to continue playing their music.
Visions
Purple You Noob is the result of a "contest" sparked by an Instagram post I made. The inspirations are rooted in retro gaming and post-apocalyptic liminal spaces. PYN's identity is the product of a fusion of culture and imagination.
Purple You Noob is the result of a "contest" sparked by an Instagram post I made. The inspirations are rooted in retro gaming and post-apocalyptic liminal spaces. PYN's identity is the product of a fusion of culture and imagination.
ConceptPYN carries a wide range of musical influences, creating a unique atmosphere through both its versatility and its storytelling approach. The inspirations draw from the graphic "codes" of visual identities in music groups, neo-retro aesthetics, and liminal spaces. With this setting in mind, the key points of the identity design were directed toward the Nintendo 64 cartridge and its iconic 90s storage media shape.
The overall form echoes this characteristic. Next, the most fitting choice was to focus on the logotype, enhancing and reinforcing the concept of a music group. Finally, the post-apocalyptic dimension, with its combination of downward-extending elements and sharp angles, all balanced by a suggested symmetry, adds a distinctive touch to the identity.
