My vision
As a freelance graphic designer, I focused on new ideas and crafting unique experiences. I partner with leading brands and innovators of our generation to shape culture. My approach challenges industry standards, embraces new technologies, and leaves a lasting positive impact on myself and others.
Services
Graphic design
Art direction
Identity
Editorial
Photography
Graphic design
Art direction
Identity
Editorial
Photography
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Contact
type@studiomilton.ch
@studiomilton.ch
Anthony Milton
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Services
Graphic design
Art direction
Identity
Éditorial
Digital
Print
Photography
Videography
Graphic design
Art direction
Identity
Éditorial
Digital
Photography
Videography
Introduction
Before starting a new graphic adventure or project, I begin by understanding and immersing myself in the client’s world. After each brief, I conduct a market analysis to identify the target audience and familiarize myself with the general codes and elements of the industry.
Next comes the brainstorming phase: moodboards, inspirations, and identifying key elements. The principle here is to lay out all the ideas on a blank sheet, drawing from the gathered information. When creating a visual identity, I primarily draw inspiration from details, subcategories, and physical or abstract representations of the project.
This is followed by the selection of sketches, each tackling a distinct concept and execution to avoid limiting the exploration to a single idea. I give the client enough time to absorb each concept, understand the approaches, and identify their preferences, especially the one that resonates most with their identity.
Of course, the client receives a summary of the development of each concept, along with an overview of the business, its market, target audience, visions, missions, and values.
A meeting is then held to gather the client’s feedback and move forward in the most favorable direction, aligned with their industry and personal tastes. The development phase follows, finalizing the visual identity: logo creation, selection and use of fonts, colors and their symbolism, logo application, and full utilization of the identity. In short, the graphic charter, more or less detailed, depending on the client’s needs.
Next comes the brainstorming phase: moodboards, inspirations, and identifying key elements. The principle here is to lay out all the ideas on a blank sheet, drawing from the gathered information. When creating a visual identity, I primarily draw inspiration from details, subcategories, and physical or abstract representations of the project.
This is followed by the selection of sketches, each tackling a distinct concept and execution to avoid limiting the exploration to a single idea. I give the client enough time to absorb each concept, understand the approaches, and identify their preferences, especially the one that resonates most with their identity.
Of course, the client receives a summary of the development of each concept, along with an overview of the business, its market, target audience, visions, missions, and values.
A meeting is then held to gather the client’s feedback and move forward in the most favorable direction, aligned with their industry and personal tastes. The development phase follows, finalizing the visual identity: logo creation, selection and use of fonts, colors and their symbolism, logo application, and full utilization of the identity. In short, the graphic charter, more or less detailed, depending on the client’s needs.
Contact
type@studiomilton.ch
@studiomilton.ch