atelier Jorge,
A handmades custome jewelery.
Client atelier Jorge
Year 2024
Role Visual Identity, UI Design
Project
Atelier Jorge is a small independent jewelry workshop. With a unique approach to materials and the structure of each piece, the products created are the result of unparalleled creativity and craftsmanship, stemming from an approach that is both grounded and ethereal.
Atelier Jorge is a small independent jewelry workshop. With a unique approach to materials and the structure of each piece, the products created are the result of unparalleled creativity and craftsmanship, stemming from an approach that is both grounded and ethereal.
Visions
Atelier Jorge contacted me to create the visual identity for their jewelry workshop. With a unique approach to the craft, the design of each visual had to reflect both a contemporary and timeless aesthetic.
Atelier Jorge contacted me to create the visual identity for their jewelry workshop. With a unique approach to the craft, the design of each visual had to reflect both a contemporary and timeless aesthetic.
Concept
Atelier Jorge draws inspiration from a Martian-like culture. Earthy, angular, and unique, it was essential to grasp its strong, distinct universe. For the symbol, the use of the letter "J" communicates the closeness and the individual standing between each piece and its creator. The mark is self-evident. The integration of organic shapes grafted onto the precision of a linear design fully expresses the union conveyed by the pieces emerging from this workshop.
Finally, the name, in contrast, is much more elegant, featuring an italic serif for the first part, symbolizing the future and the progress of the creations, leading to the stable and grounded presence of "Jorge."
Website
︎︎︎ atelierjorge.ch